Effective ads management ensures that your advertising campaigns deliver the desired results while optimizing your budget and resources.

Ads management involves the planning, creation, placement, and optimization of advertisements on various platforms to achieve specific marketing goals.

• You can advertise on various platforms, including Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Bing Ads, and many more.

To choose the right platform, consider your target audience's demographics, interests, and behavior, as well as your campaign goals, budget, and resources.

A/B testing involves creating two versions (A and B) of an ad or webpage to determine which one performs better, helping you optimize your ads for higher conversions.

• You can measure ad campaign success using key performance indicators (KPIs) like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).