What is Geo Location Featue and how to set it up in AZO ADS
1. What is Geo Location?
Geo-location, in the context of Google Ads, refers to the ability to target specific geographic locations for your advertising campaigns. It allows you to choose where your ads will appear, such as countries, regions within a country, a radius around a location, or specific location groups.
2. Why is it required?
Geo-location targeting is essential because it enables advertisers to tailor their campaigns to specific geographic areas. By focusing on locations where the target audience is likely to be present and restricting ads in less relevant areas, advertisers can optimize their campaigns. This targeted approach increases the likelihood of reaching the right customers and can improve the return on investment (ROI) for advertising efforts.
3. How to set it up in AZO ADS ?
During the post creation process, you’ll encounter a targeting section with Geo-Location features, offering options for City and Country targeting.
To focus on ad targeting by countries, navigate to the placement settings. Choose the desired country from the list. After making your selection, click on the “Add” button to confirm and save the targeting settings. This ensures that your ads are specifically targeted to the chosen country or countries.
If you wish to target ads based on specific cities. Input the name of the city you want to target. After specifying the city, click on the “Add” button to confirm and save the targeting settings. This ensures that your ads are specifically directed to the chosen city or cities.
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